What flavor profile is characteristic of Campari?

Campari is renowned for its distinctive flavor profile, which is primarily bitter and herbal. This bitter taste comes from a secret blend of herbs, spices, and fruits, making it a cornerstone in the world of aperitifs. The bitterness is balanced with a complex herbal character that includes floral and earthy notes, contributing to its unique allure and versatility in cocktails.

Campari is typically used in classic drinks like the Negroni and the Boulevardier, where its bitterness can complement and enhance the flavors of other ingredients, such as gin or whiskey. This flavor profile not only sets it apart from other liqueurs but also makes it an essential ingredient in numerous cocktails, celebrated for stimulating the appetite when served as an aperitif.